Market intelligence for international student recruitment from ICEF

ICEF Digital 2024

Student Recruitment Marketing

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International education has a data problem. It’s time to do something about it Read More

In a time of shifting student demand, a speedy response to enquiries is a must Read More
How diverse is the international student population in leading study abroad destinations? Read More

Editor’s Top Picks

New Zealand aims to double value of education exports by 2027 Read More
Prospect survey points to key factors in study abroad planning for 2024 Read More
Building better landing pages for international student recruitment Read More
The art of the short: Viral video for international student recruitment Read More
US gains greater share of international student interest amid policy changes in competitor destinations Read More
How international students are deciding on graduate business schools Read More
ChatGPT for international education marketing: What is “Prompt Engineering?” Read More
New analysis projects outbound student mobility across 30 student markets Read More

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Southeast Asian students increasingly considering “studying abroad” closer to home For many schools, colleges, and universities, Southeast Asia is an increasingly crucial source of students given that (1)...

Demand for study abroad rising in China but students considering more destinations in 2024 The shape of Chinese outbound student mobility has been changing for years and is different again in 2024....

Market snapshot: A guide to international student recruitment in Vietnam FAST FACTS Capital: Hanoi Population: 99,200 million (2024) Youth population: 17% of the population is aged 17–25 Median...

How diverse is the international student population in leading study abroad destinations? The last time we looked in on the distribution of nationalities in four top study destinations, we reported...

Mystery shopping study indicates many institutions are still losing international student leads The results are in from Edified’s 2023 Enquiry Experience Tracker, a global mystery shopping study that looks at...

Mapping “sweet spots” of opportunity for fields of study with high international student demand Studyportals recently analysed vast data sets to identify potential sources of competitive advantage for institutions marketing subjects to...

Market snapshot: The international student market in Türkiye FAST FACTS Capital: Ankara Population: 86 million (2024) – the world’s 18th largest GDP: US$905.84 billion Currency: Turkish...

New Zealand aims to double value of education exports by 2027 Education New Zealand (ENZ) announced this week that the country has set an ambitious goal to grow its...

US gains greater share of international student interest amid policy changes in competitor destinations For the first time in IDP Education’s Emerging Futures research, the US has emerged as the top-choice destination...

Could you be missing a competitive advantage in marketing to international students? Looking for a compelling competitive advantage in 2024 that resonates with students hoping to study abroad? It might...

New analysis projects outbound student mobility across 30 student markets A new study suggests there is a strong link between global GDP growth and outbound student mobility levels,...

How can institutions improve international student conversions from admission to enrolment? We can all picture the enrolment funnel in our mind’s eye: attention to inquiry to admissions offer to...

All Articles: Student Recruitment Marketing

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The art of listening: Better results start with understanding your customer

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United States poised for more active student recruitment

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Play to win with game strategy in recruitment marketing

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NAFSA conference highlights the interdependency of recruitment and retention practices

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Is that funny? Using humour in international recruitment marketing

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Insider tips on student recruitment in Bahrain

Big data, predictive modelling, and international student recruitment

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Extending your recruitment effort with international alumni

Student retention begins in, and sometimes before, the first week of class

Have we reached an inflection point for mobile marketing in student recruitment?

Europe takes stock of its international student recruitment strategies

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