fbpx
Market intelligence for international student recruitment from ICEF

Content Marketing

Most Viewed In Content Marketing

Most Viewed

ChatGPT for international education marketing: What is “Prompt Engineering?” Many international education marketers are now using ChatGPT, whether it’s the free version (GPT-3) or the paid version...
Read more
Building better landing pages for international student recruitment The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...
Read more
The art of the short: Viral video for international student recruitment The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the...
Read more
University websites: How can we make them better for international student recruitment? The following is a guest post by Guus Goorts, and is excerpted with permission from his forthcoming book,...
Read more
How good homepage design can encourage “stealth applicants” toward enrolment One of the top resources for international students researching study abroad is still the institutional website, which of...
Read more
ICEF Podcast: How podcasting can help engage with prospective international students Listen in as ICEF’s Craig Riggs and Martijn van de Veen discuss the latest developments in our sector,...
Read more
Visually led: The growing power of image-first design in international student marketing What do Millennials and Generation Z students – the primary audiences for most international student recruiters – look...
Read more
stealth-applicants-and-the-role-of-the-institutional-website
Stealth applicants and the role of the institutional website Data released earlier this year reveals that the vast majority of international students never make contact with the...
Read more
let-them-talk-the-power-of-student-reviews
Let them talk: The power of student reviews Prospective students are highly influenced by online peer reviews of schools and destinations. The availability of candid student...
Read more
virtual-campus-tours-take-on-new-importance-during-travel-restrictions
Virtual campus tours take on new importance during travel restrictions As much as COVID-19 has wreaked havoc on educators’ recruitment efforts, it would be a mistake to think...
Read more
Part 1: Videos that work: How effective is your promotional video? Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially...
Read more
emotion-based-branding-strategy-connects-feelings-to-actions
Emotion-based branding strategy connects feelings to actions The way prospective students feel about a school or destination is often more important than how they think...
Read more

All Articles: Content Marketing
What are you looking for?
Quick Links