Analytics

New report highlights “worrying trends” in UK’s international student recruitment A new report from Universities UK underlines the positive impacts that international students have on the UK’s economy...

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SEO: Why it’s so important in student recruitment and 10 simple tips to get started Recent research shows that online search is a major factor in students’ discovery and choice of education institution....

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Part 1: Keyword research: Matching intent with results Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic...

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Using Google Analytics to track and improve online campaign performance The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with...

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A fresh look at Google Analytics for international student recruiters The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with...

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Study calls for better data analytics for recruitment and retention A recently released study points to the importance of improved data systems in higher education, and their potential...

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Could you improve your recruitment results and student services through data mining? If you were an international student advisor, what if you could predict, with 85% accuracy, which of the...

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Generating and converting leads with Google Analytics The new year ushers in a host of fresh hopes and goals for organisations, institutions, as well as...

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